Email marketing is a powerful tool that businesses can use to generate and nurture leads. It has a higher conversion rate than any other marketing channel- including search and social media.
In this blog, we will explore the email marketing best practices that can help you grow and promote your tech company.
Building quality mailing lists
To get the most out of your email marketing efforts, you need to build a mailing list that includes people who will be interested in purchasing your products. Here are some ways you can build a quality mailing list:
- Place signup forms in popups on your website.
- Add links to a landing page with the signup form in the bios of your social media accounts.
- Give customers the option to subscribe to your email list during the checkout process on your website.
- Include sign-up forms in your blog posts.
Don’t just ask people to subscribe to your mailing list, convince them to do so. Tell them why your mailing list will be useful for them.
Here are some incentives you can offer to your email list subscribers:
- Valuable information such as industry news, trends, government regulations, and use cases for your products.
- Subscriber exclusive discounts
- Early access to sales.
Segment your mailing list
Your subscribers have different needs and interests, so the emails that will be relevant for certain types of subscribers might not be useful for others. Therefore, you should segment your mailing list, so that you can send targeted and relevant content to specific segments.
When emails have more relevance, the content encourages more engagement and fewer unsubscribes.
Divide your audience into segments based on demographics, previous interactions with your emails, or where they are in the sales funnel.
You can also utilize welcome emails in segmenting your mailing list. They should be sent out immediately after each subscription and should introduce your company and products to the subscribers. Let customers know that you want to personalize their experience, and ask them questions that you can use to segment them into the appropriate list.
Send engaging emails
Once you have built and segmented your mailing list, you are ready to kickstart your email marketing efforts. You can use emails to:
- Share company news.
- Direct subscribers to a new blog/social media post;
- Invite subscribers to a product launch, webinar, or any other virtual event.
- Inform people about promotional offers.
Regularly sending targeted emails to your subscribers will ensure that you stay on top of their minds and they turn to you, instead of your competitors, when they have to purchase tech products.
With PosterMyWall, you can design professional-looking emails for your tech business in no time. Browse through their technology email templates, select the ones that closely match your brand’s personality, and customize them to convey your messaging. Then you can send them out to your mailing list directly from PosterMyWall.
Conduct A/B testing
Experiment with A/B testing (aka split testing) to understand what resonates best with your audience.
Create two sample groups (A and B) from your mailing lists. Send both of them two versions of the same email, that differ on the basis of one element (which could be the subject line, headline, content, formatting, or CTAs). Then you can send the version that performs the best out of the two to the rest of your mailing list.
We suggest letting the split tests run for at least two weeks before finalizing any changes. Data can skew both ways in a short amount of time, so you want to make sure you’re looking at accurate results.
General email marketing best practices
For effective email marketing, make sure to follow these steps:
- Write concise, compelling, and informative subject lines that convey the value a reader can expect by opening your email.
- Use a responsive email design so that your subscribers can easily read your emails on any device be it mobile, PC, or tablet.
- Add the option to unsubscribe in your emails to convey that you respect your subscribers’ choices and want to send them your messages with their consent.
- Stay on brand with your emails by using the same fonts, colors, and imagery that you use in other marketing material.
Conclusion:
Email marketing can help businesses generate leads and move them to the next parts of their respective customer journeys. You can leverage it to convey valuable information to your potential customers and, consequently, gain their trust, which is crucial for building lasting relationships with them.
Whether you have a startup aiming to make waves in your industry, or an established player in the market seeking to get more out of its email marketing efforts, implementing the tips mentioned in this blog will enable you to unlock the full potential of email marketing in the tech sector.
