Now that it’s summertime, your marketing department must be hard at work trying to think of new ideas to get people excited about your brand.
One idea that has taken off in the past few years is custom coolers. If you’re not familiar with them, these are designed after the better-known promotional tote bags, but instead of being made out of nylon or even cotton canvas, they’re much sturdier.
Custom coolers can help people keep their food and drink cold while they’re outside at concerts, festivals, park picnics, camping trips, or any other event where it’s warm.
Here are the reasons why such coolers are used for business promotions at events:
A Great Choice for Events
When you hand out promotional coolers, people will not only use them when they’re at the event itself, but they’ll carry them around all summer long. It’s much easier to remember your brand when you see it when your customer grabs the drink or heads for the beach.
Great for Making Your Brand Stand Out
You can never go wrong with customized branding. When you imprint your company name, logo, or slogan on promotional coolers, they’re going to stand out in a sea of generic giveaways.
And if the design is eye-catching enough, people will stop using their old ones and start using yours.
Practical and Useful
If you’re attending an outdoor party in the summertime, everyone will need a better choice to keep their food and drinks cold. It means that they’ll remember your brand every time they pull out your custom cooler and reach for their favorite beverage.
People will also see your customized containers every time they’re having fun outside this summer, so you’ll be making a big impression.
After using these high-quality, personalized drink containers, no one wants to go back to their old improvised ice chests. They may even decide to use them for storing food in the garage when they’re done with them.
Versatile and Look Great
The two most common materials for making custom coolers are polyester and neoprene. Both of these materials look great and can be printed or imprinted in any color your heart desires, so you’ll have a nearly unlimited palette to create your custom coolers.
Variety of Options Available
There are many different custom cooler options available. You can get your hands on the classic single-walled design that’s made out of heavy-duty polyester or opt for a high-end neoprene model with double insulation, two pockets, and even a Velcro bottle opener.
Promotional coolers come in all shapes and sizes, too. Some collapsible models can be easily transported and custom soft coolers for holding food and sandwiches that people will be happy to use daily.
Lunch Coolers
When you opt for promotional lunch coolers as giveaways or as part of your company swag, your customers will have plenty of options to keep their food fresh and cold all summer long.
Collapsible or Foldable Cooler Bags
Promotional coolers are handy if you need a way to keep ice and food cold at events or concerts.
But if you don’t want the hassle of carrying around a large bag with your logo on it, collapsible cooler bags might be more up your alley. These can also be great for picnics or camping trips where you don’t know if everyone will have a cooler at their site.
The same goes for custom soft cooler bags that you can easily transport and carry around sandwiches or snacks. These are great for outings like baseball games, where there’s plenty of room to walk around with your promotional bag all day long.
Rolling Coolers
Rolling coolers are great for when you need to carry a lot of food and drinks. And since they come with large, heavy-duty wheels and telescoping handles, there isn’t any hassle involved with transporting them from the car to the picnic site.
Sublimated Coolers
If you need to use your cooler bags year after year, sublimated custom coolers are the way to go. These high-quality personalized drink containers can outlast any others because they’re dyed directly into the fabric so that they won’t fade over time.
How Many Coolers Will You Need?
According to Forbes, promotional products allow people to see your brand, associate your brand, and recognize your brand.
If you’re planning on marketing your brand at outdoor events, you’ll need plenty of promotional drink containers. Depending on the event’s significance, you might want to get an entire container full of large coolers or hundreds of small ones.
There are many options for how many personalized coolers you should order; the only limit is how much you’re willing to spend.
Promotional coolers can be a fun and effective way to get your name in front of the right crowd, so order yours today!
