If you own a store, then ensuring that more products get sold should be imperative for you. To ensure that more people buy your products, you’ll need to engage in target marketing and understand how the customer thinks. Using consumer psychology to fuel your marketing strategies can enable you to create better marketing campaigns.
Here are fifteen ways you can boost sales in your store:
1. Offer limited stock
Even though customers feel like having more options is better, people can actually feel confused when they have too many options. The more you limit the colors, the flavors, and the products you have in your store, the easier it will be for your customers to pick the right products to buy.
2. Create a loyalty program
Returning customers can often be more important than first-time customers. This is because they are more likely to keep coming back to buy from you. Creating a loyalty program can better enable you to retain your customers and get them to come back.
3. Develop a rewards program
People enjoy reaching goals, even if what they get at the end of it is a small discount or offer. Not only should you offer reward points in your store, but you should also consider making them easy to get as well. An example of this would be to give your customers a point for every five dollars spent in your store. When they reach ten, or thirty, or even fifty points, you can give them special discounts or offers.
A rewards program can inspire people to keep coming back to your store.
4. Brand message
Messages that people link with emotions are a lot easier to remember than messages full of facts. Use audiovisual content to create a brand message that can help customers resonate with your brand better. This will not only enable you to spread brand awareness, but you can rest assured that people can remember your brand better as well.
5. Popularity and products
People often let others influence their purchasing decisions. If they see someone whose opinion they value purchasing a certain item or product, they are more likely to purchase that as well. This is why online reviews are so important since a product with good reviews is more likely to sell better.
You can use this aspect of consumer psychology to your advantage by actively highlighting how popular your products are. This can, in turn, inspire more people to buy the products you marketed as popular.
6. Personalize your marketing
People enjoy personalized messaging, such as emailers or even through product recommendations. Personalized messages make a customer feel valued, and they are easy to set up for your business. Use all the information you’ve gained about your customers, such as through the loyalty program, to personalize your messaging towards them.
7. Provide customer service
How you treat your customers will form an important part of their customer experience. For this reason, it’s imperative to treat customers professionally, empathically and make them feel special. If a customer feels valued in your store, they are more likely to come back as well.
8. Body language
When conversing with your customers, consider mimicking their body language. This can increase their chances of buying things from your store. This is called the mirroring effect and is a skill that you can use to build affinity with your customers.
Remember to use positive body language when dealing with customers. This is as you want to make your customers feel comfortable in your store, so they are more likely to come back.
9. People like exclusivity
How people value things can be dependent on how other people view those things. If a product or service is considered rarer, then people tend to value that higher. There are several ways you can create a feeling of exclusivity for your products or services.
Let customers know that a certain product is only available for a limited period of time. You can also tell them that they are limited to a certain number of items per person. The more exclusivity you build for your products, the more attention you’ll get from your customers.
10. Provide free samples
Providing people with free samples can make them want to buy from your store. This is as people tend to feel special any time they receive something for free. They would then be more likely to return the favor by making a purchase. Even an inexpensive freebie, like a cookie, can make customers feel like they should make a purchase.
11. Allow customers to touch the merchandise
People are more likely to pay more money for items they can feel and touch with their hands. When a customer can spend time holding a product and looking at it, they are more likely to spend more money to buy it.
12. Add expensive options to sell cheaper ones
People enjoy thinking that they are making smart purchasing decisions. They enjoy getting value for their money, but they may not want to go for the cheapest option available. You can make use of this behavior to sell certain products. To use this trick, you’ll need to add an expensive product to the same category whose products you want to sell.
13. Sounds and scents
The music you play in your store can influence the buyer’s journey. The kind of music you play can create an atmosphere in your store. Playing jazz or classical music, for example, allows you to set a more sophisticated atmosphere in your shop, where customers may be willing to spend more money.
14. Items near the entrance
If people make at least one purchase, then they are likely to make other purchases as well. This is why placing items that are popular yet cheap near the entrance to your store can be a good idea. Many shops have candies or newspapers near the cash register for this exact reason. It can influence customers to make last-minute impulse buys.
15. Surprise rewards
When you give customers surprise rewards, you make them feel more positive towards your store. Expected rewards, when compared to surprise rewards, make people less happy. Send customers surprise coupons or offers to both make them happy and get them to buy from your store.
These fifteen tips can enable you to sell more products in your store. By understanding what the psychology of the consumer is, you can create more effective marketing campaigns designed to get them to buy from you. Use these tips to boost sales in your store.
As a store owner, you should also consider business insurance Australia. This is as both you and your business are exposed to certain career risks. These can include everything from getting sued by a customer to business interruptions. With small business insurance, you can protect both your business, as well as your finances. Learn more about small business insurance Australia.