Key opinion leaders are authoritative figures on specific topics. They are people with established audiences. In addition, they have an advantage in that their audience is loyal to them. Brands benefit widely by using key opinion -leaders. Such is because reaching a specific audience is simple through the key opinion -leader content. The message delivery of the product or service is more authentic and powerful.
Difference Between Key Opinion -Leaders and Influencers
It would be best if you did not mistake key opinion -leaders with influencers. The roles played by the two are very different. As the name suggests, influencers earn by influencing individuals on social media. However, key opinion- leaders are professionals in various fields and careers. They benefit from their professionalism as it earns them credibility as they market products and services.
How Are Key Opinion -Leaders Beneficial to Your Business Venture?
Perhaps you are wondering how you would benefit from working with some of these established leaders. Well, here are some strategies that they would implement to help your business achieve digital growth.
1. Consumers have more trust in key opinion leaders than businesses
You may not know it, but consumers find it easier to relate with key opinion -leaders than businesses. Key opinion -leaders are viewed as ‘real’ individuals who have their personal opinion and comments on various products and services. Through their comments and views, they connect with potential clients more conveniently than mass media. This way, key opinion leaders manage to make people believe what they say regarding trustworthiness and reliability.
2. They increase your sales
You can achieve more sales by using key opinion -leaders. Additionally, you will enjoy not only instant sales improvement but also long-term sales improvement. Key opinion leaders manage to boost sales immediately by using catchy hashtags, campaigns, and content that features your products. In addition, the posts and marketing campaigns are likely to be revisited by many consumers in the long term. This way, your sales keep increasing. The primary key opinion -leader marketing technique is to keep your content relevant and market it to people out there.
3. They widen your audience
Apart from ensuring your reach your target audience, a key opinion- leader assists you in gaining credibility by word of mouth, which is an effective way of reaching out to a large clientele. McKinsey categorizes word-of-mouth referrals into two – the high and low impact recommendations. High impacts recommendations are primarily from friends and people you trust, while the low-impact ones are from less credible sources such as strangers or random online reviews.
4. Key opinion leaders are great at writing content
In marketing, content creation is vital. Key opinion- leaders strive to compile creative yet captivating content for a business to share on various platforms. Such initiative is part of the marketing campaign, and it assists products and services in gaining visibility online.
What is NetBase Quid?
If you are looking for a market and consumer intelligence platform, NetBase Quid is your solution. NetBase Quid helps businesses get real-time yet accurate social media solutions for enhanced business growth. Its advanced features help it understand and categorize complex language to ensure that marketers make decisions based on actual data. With NetBase Quid, you can be sure of making winning strategies fast.
Some of the services you will enjoy from NetBase Quid include consumer insights, campaign strategy, trend analytics, market intelligence, and many more. Currently, the markets being served by this innovation are agencies, healthcare, retail, luxury, and financial services, to mention a few.
One of the most effective ways to enhance your business venture’s marketing plan is by using a key opinion -leader. It is vital to note that you can utilize key opinion leaders in various ways. So, take time to research and identify one that suits your brand and goals. You can use influencer marketing software or organic searches to conduct your research. Consider using a key opinion- leader, and see your business grow tremendously.