Have you heard about sticker marketing, but are not sure whether you should give it a try? Are you looking for some pointers to help you create a truly awesome campaign using stickers? Or maybe you want to learn all there is to know about sticker marketing?
You have come to the right place. In this article, you will learn from the mistakes others made and we will tell you exactly what to look out for and how to avoid them.
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With these tips in mind, sticker marketing can be easy, straightforward and incredibly rewarding and fun. So, without further ado, let us have a look at the most common mistakes made when executing a marketing campaign using custom stickers.
1. Your stickers are too small
Stickers come in all shapes and sizes, making them the perfect versatile advertising tool. But there are several sizes that do not work for every application.
A 1×1 inch sounds great on paper and is very low cost. However, be aware that this is roughly the size of a 50 cent coin. As you can imagine, this is not the ideal size for a sticker that should convey a lot of information or should be seen from a great distance.
If you are after the perfect phone or laptop sticker, we recommend a size between 3 and 5 inches. For stickers you want to be noticed in a busy space or from a distance, 8 inches or above work perfectly.
2. The text is not legible
This seems obvious. However, we have seen many stickers that have illegible information printed on them. This is not only a waste of many, but very jarring for customers and prospects.
Printing companies work with specific standards to ensure the legibility of printed text. You can easily copy this to avoid this mistake. Before sending your sticker to print, double-check the height of your text. It should be at least 1.2mm or 8pt, depending on your chosen font.
This can be incredibly helpful when you need to print instructions or product labels or any other sticker that has to carry a lot of information within limited space.
3. Your stickers are not being used
You can have the most perfect, legible stickers, but if they are not being used, you will not experience their benefits. To boost this, we recommend adding free stickers to every order or with every purchase. This way, you increase the reach of your stickers.
On top of that, you tap into their secret power: stickers tend to not be seen as an advertising tool. Instead, they are perceived as a gift, igniting all the positive emotions of gift-giving and associating these with your brand.
Gift-giving has a firm place in marketing. That is because it plays with a psychological process called the rule of reciprocity. When we receive a gift, we feel the need to reciprocate this favor. In this scenario, this can take the form of a purchase, a recommendation or a post on social media.
4. You are not getting the most out of your stickers
What makes stickers so cost-effective is their versatility. When bought in bulk, stickers come to only a few pennies per unit. But do you really need hundreds of stickers?
You do! Just think of all the ways this investment can elevate your product packaging or bubble mailers. You can even use them to brand your store front, shopping bags or create your own merch by adding them to plain water bottles.
With custom stickers, there are no limits to your imagination. And, when used right, you can spice up any existing campaign in record time.
Custom vinyl stickers are your best option for that as they are the most versatile and resistant to scratches, water and sunlight – perfect for any application.
With these tips, there is nothing stopping you from reaping the rewards of sticker marketing. Should you have any questions or want to share your experience with us, leave a comment below and we will do our best to get back to you.
